01 / PROFILE
Edward
Zhao
赵焕
Product / UX Designer
I focus on design judgment in complex digital products and workflows.
I use research to weigh goals and constraints, and test design decisions through interaction systems and .
My background spans , , and .
What I Do
Around seven years of design and research experience across B2B platforms, consumer products, games, and services. I focus on design judgment in complex workflows and use working prototypes and design QA to support delivery.
01
Complex Product & Workflow Design
From business context and information architecture to interaction and system decisions.
02
Design Judgment & Research
Using research and service design to weigh user value, business goals, and implementation cost.
03
Prototyping & AI Workflow
Using coded prototypes, design rules, and AI-assisted implementation to support validation and QA.
Selected Work
AI Model Evaluation Platform Experience Redesign
An independent redesign covering evaluation tasks, configuration, and result judgment. Not an internal project or a launched product.
Independent redesign · Not an internal project · Not launched
Membership System & Purchase Experience Redesign
An independent concept redesign of membership and purchase experiences. Not launched.
Independent concept redesign · Not launched
Experience
Unite Students
UX Designer · Student accommodation / digital and service experience
Digital product and service experience in student accommodation.
Worked on UX and service experience design.
Giant Network
Game Designer · RPG development
Interaction, UI, and visual design for RPG development.
Contributed to game interaction and interface design.
Independent Design Practice
Freelance · Digital product / UX / prototypes
Independent digital product, UX, and prototype work.
Combines interaction design with working prototypes.
William Joseph
Operations Intern · Service experience / user research
Work related to service experience and user research.
Contributed to operations and research work.
Education
Tsinghua University
Academy of Arts & Design · Animation / BA
Loughborough University London
Institute for Design Innovation · Service Design Innovation / MSc
Capabilities
Design & Research
Design prioritization and trade-offs / Information architecture / Business process analysis / Interaction rules / User interviews / Service blueprint / Usability evaluation
AI Workflow
AI-assisted design / Design baselines and rules / Coded prototypes / AI output review and QA / Tool capability boundaries
Delivery & Collaboration
Interaction prototypes / Design systems and components / Documentation / Cross-functional collaboration
Tools & Language
Figma / FigJam / Axure / Codex / Next.js / React / TypeScript / English as a working language
Contact
Interested in senior Product / UX roles, complex platform and workflow design, and selected collaborations.
